If you own or manage a retail business you might be tempted to try to advertise to everyone in your market. That could be a big mistake if you have a small or modest advertising budget.

The following worksheets will allow you to determine exactly how many additional prospects you need to generate per day to attain the growth you are looking for. If you are a new business, you’ll want to set an annual sales goal instead of a growth goal.

If you don’t know your closing percentage, ask yourself this, “Of every 10 people who come into my business, how many on average buy something?”

Example #1 - Furniture Store

Example #2 - Fast Food Restaurant

Prospect Worksheet
Click here to download the BYB prospect worksheet.